Marketing communication refers to the various strategies and tactics used by businesses to communicate with their target audience and promote their products or services. This can include a range of channels such as advertising, public relations, sales promotions, direct marketing, and personal selling.
Below the line (BTL) service agencies are companies that specialize in providing marketing and communication services that are not traditional mass media advertising. This can include things like event management, direct mail campaigns, product demonstrations, sponsorship, and point-of-sale displays.
BTL agencies typically focus on more targeted and personalized marketing approaches that are designed to reach specific audiences in a more effective and cost-efficient way than traditional advertising. They often work closely with clients to develop targeted campaigns that are tailored to the needs and preferences of their customers, helping to improve brand awareness, increase sales, and build customer loyalty.
Nusa Indo Kreatif believes that marketing communication and BTL service agencies are both essential components of a comprehensive marketing strategy, each playing a unique and important role in reaching and engaging with customers.